The Robert Group (TRG) conducted public engagement for the project, developing project messaging and creating awareness for the project to ensure opportunities for feedback at every stage of the process. TRG kicked off the project by preparing a Public Engagement Plan(PEP) for the project that strategically targets unique demographics, language needs, geography, and stakeholders in each city and community within the project area. TRG additionally developed an easily navigable project database that both incorporated major stakeholders in the project area and categorized those stakeholders. Led by Metro Community Relations and Government Relations team, TRG assisted in the arrangement and logistical planning for stakeholder briefings with elected officials, staff and/or government agencies, including assistance with securing meeting venues. Given the controversial nature of the project, TRG worked closely with Metro to address environmental justice issues, stakeholder diversity and engaging disenfranchised populations. TRG led these outreach efforts by coordinating community workshops and pop-up events, as well as organizing door-to-door business outreach, transit rider intercepts, transit surveys and roundtable stakeholder meetings with community groups and businesses.

On Wednesday May 27, Metro broke ground on the North Hollywood to Pasadena Bus Rapid Transit Line. Longtime Metro Boardmember and Glendale City Councilmember Ara Najarian describes the North Hollywood to Pasadena Bus Rapid Transit Line as a “missing link” bringing high quality bus service to a “transit desert.” Najarian has long championed this project. Angelenos will soon see BRT station construction along several prominent arterials, including Glenoaks Boulevard, Vineland Avenue, Central Avenue, and Colorado Street/Boulevard. The new BRT line will likely open to the public in early 2028.