In 2016, the Los Angeles County Board of Supervisors adopted the Puente Hills Landfill Park Master Plan which laid out the framework to re-tool and reimagine the former landfill into a premier regional park in the San Gabriel Valley. In 2022, Los Angeles County Department of Parks and Recreation reignited that effort to move the design forward in a way that celebrates the site’s unique history, technological innovation, urban-wildland location, scale, and topography. The Robert Group (TRG) was awarded to lead the outreach efforts and support Studio-MLA on the design phase of this renowned project.
TRG is responsible for developing project messaging, creating awareness for the project and ensuring opportunities for feedback at every stage of the process. Our team manages communication and logistics for all meetings and outreach events including execution of a detailed marketing campaign for meetings and the project overall. Our engagement on this project strategically targets unique demographics, language needs, geography, and stakeholders in each community within the project area as well as regional stakeholders.
In collaboration with Studio-MLA, TRG developed and lead community workshops to provide the public an opportunity to learn about the project and offer their input. Additionally, TRG participated in and reported on in-park activities such as hikes and bike rides, presented on the project at local City Council meetings and developed survey reports. In the last stage of the design phase, TRG will provide additional opportunities for input through focus groups and prepare for a final community meeting previewing the design of the project.